We've been studying two films, Jennifer's Body and Sorority Row.
We studied the viewer ratings for both and found out that for Jennifer's Body considerably more males watched the film than females, yet females rated the film higher at 5.7, than males at 5.3.
The majority of people who watched the film, 15,970, were aged 18-29, where as only 5,567 people aged 30-44 watched the film and only 708 people under 18 watched the film.
Therefore, the common audience for this film would be 18-29 year olds.
In Sorority Row, the same pattern appears, in that more males watched the film, than women, yet women rated the film higher at 5.3, where as men only voted 5.1.
The majority of people who watched the film, 4,445, were aged 18-29, where as only 1,758 people aged 30-44 watched the film and only 245 people under 18 watched the film.
This also shows that the age group, 18-29, is the common audience for this film.
This means that the main age group for these two films is ages 18-29, and that they are aimed as more men than females. This is what I shall also aim my film script at.


Look also at psychographics - what type of people like these films? Mainstreamers? Individualists?
ReplyDeleteConduct your own research on Facebook or by giving out a questionnaire - it will push you up a grade.